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Client Story

1.25.16

Fall for Unilever Singapore Dove Hair Rescue

Dove

Unilever Singapore called on its agency Mindshare Singapore and Millennial Media, now a part of AOL, to promote its Dove Hair Contest on Tumblr. This first ever Tumblr integration that Millennial Media ran in the APAC market proved a valuable success.

Creative Studio Advertiser Mobile Creative

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1.8.16

Share a Cookie Core with Unilever Singapore Ben & Jerry’s

Ben & Jerry's

During the hot summer in Singapore, Ben & Jerry’s launched its new Cookie Core flavors: The Boom Chocolatta! Cookie Core and Spectacular Speculoos Cookie Core. Millennial Media, now a part of AOL, helped Unilever Singapore and its agency Mindshare Singapore carry out their Ben & Jerry’s #CookieCoreWith campaign.

Creative Studio Advertiser Mobile Creative

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11.9.15

Feeding America + Starcom Launch Spoontember™ on Mobile

Feeding America

September marked the official start of Hunger Action Month™. To help engage the public and raise awareness for the 1 in 7 Americans struggling with hunger, Feeding America® launched Spoontember™ – a buzzy social media campaign that challenged supporters to use their smartphones to create and share their ultimate “Spoon Selfies” – all month long.

Best Practices Mobile Marketing Trends Creative Studio Mobile Creative

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10.29.15

Unilever Singapore Magnum Infinity Swirls to Success

Unilever Magnum Infinity

Unilever Singapore and its agency Mindshare Singapore chose Millennial Media to promote the launch of the new Unilever Magnum ice cream. Encouraging users to purchase the product and follow the Magnum Instagram page proved a success through custom Rich Media.

Creative Studio Mobile Creative Games

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9.28.15

Gillette Accelerates Brand Awareness with Innovative Rich Media Campaign

Gillette

Leverage Gillette’s partnership with the Williams F1 racing team to engage consumers and associate the brand with technology.

APAC Creative Studio Mobile Creative Games

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9.28.15

NTUC FairPrice Xtra Chooses Mobile For 7th Anniversary Contest

NTUC FairPrice Xtra

In celebration of its 7th Anniversary, NTUC FairPrice Xtra Supermarket was looking to encourage local families to participate in the Trolley Dash; a 3-week contest designed to drive customers in-stores and online.

Mobile Video Location Targeting APAC Advertiser

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9.24.15

Emirates Airline Takes Mobile Strategy To New Heights

Emirates

Increased traveler demand meant Emirates Airline needed to add more daily flights to its NYC to Dubai route.

Mobile Video Location Targeting USA Advertiser Travel & Tourism

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9.1.15

OtterBox Wins with MySymmetry Promotion

OtterBox

OtterBox and its agency Maxus Singapore chose Millennial Media to promote the release of new MySymmetry smartphone cases in Singapore.

Audience Data APAC Creative Studio

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7.29.15

SITO Mobile & State Lottery Win Big with Deal ID from Millennial Media

SITO Mobile

SITO Mobile partnered with Millennial Media on a campaign for the State Lottery.

Performance Advertising USA Games Gambling

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7.13.15

Campbell’s Swanson Brand Measures ROI on Mobile

Campbell’s Swanson

Campbell’s Swanson brand was looking to drive in-store sales by inspiring foodies across the nation to bring its products to life at the holiday dinner table.

USA CPG Measurement Advertiser

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5.13.15

Ad Council + Carat Support Bullying Prevention With Mobile

Ad Council

In support of one of the most pressing issues facing children and young adults today, media agency Carat partnered with the Ad Council to help raise awareness around its national Bullying Prevention campaign.

Mobile Ad Formats USA Advertiser

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5.8.15

Philips gets up close and personal with mobile brand awareness campaign for Shaver series 9000

Philips

Recognising an increasingly mobile target audience, Philips Italy engaged Havas Media and Millennial Media to create a mobile campaign for its Shaver series 9000

Mobile Video Audience Data EMEA Consumer Electronics

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